Fatimah began wearing the hijab in late 2015. However, it didn't take long to realize that wearing the hijab properly is not easy; especially when you are constantly poking yourself with pins, losing them, and struggling to keep a pair of magnets. Not to mention the repurchasing of fashion tape to secure a chiffon hijab. In 2023, Fatimah began thinking of ideas on ways to simplify wearing the hijab. Finally, she thought of built-in magnets, and built-in snap buttons to secure a wide range of hijab fabrics. After endless hours of designing, producing prototypes and testing, the idea came to life. Fatimah's Hijabs first collection of chiffon hijabs was launched in ramadan of 2024. The first collection of jersey hijabs are set to launch on September 7th 2024 at 12pm, in a range of five colors.